I ordered this product after seeing it in a Keto discussion. Now, I am really fussy about my coffee. I like a strong brew of regular American coffee. I don't like flavored coffee, I don't like iced coffee. I don't even use sweetener in my coffee, just a little bit of non-dairy creamer. So BPC has been my main obstacle in following keto 100%. Not Anymore! This stuff is great! It's not greasy, there is only the slightest hint of coconut taste and no funky smell. It mixes easily and stays mixed. I am really glad I found this product & I highly recommend it.